OUR JOURNEY
We believe in slowing down — in letting life unfold at its own rhythm.
Born from an unhurried soul, our pieces are a quiet celebration of the everyday — conversations that stretch without purpose, and clothes that breathe with you.
Each garment begins with a story — hand-painted, thoughtful, and crafted in our own studio with care that takes its time. We create not for seasons, but for moments that will stay.
Because we believe what you wear should feel like a pause — familiar, grounding, and deeply personal.
Asaii is our reminder to live gently.
To make time for what matters.
To slow down, and simply be.
Transpersonal & Timeless
Our pieces go beyond trends — they’re created to transcend time and connect across people, places, and memories. Each one carries a story — of the hands that made it, the community that inspires it, and the moments that breathe life into it.
We call them transpersonal pieces — because they don’t just belong to one person or moment. They are timeless, grounded in emotion, and made to move through life with you — adapting, aging, and gathering stories along the way.
At the heart of Asaii is our community — the people, the places, and the shared spirit of slow living that keeps us inspired. Every collection is a reflection of that connection — a quiet dialogue between the maker, the muse, and the moment.
Rest is productive.
We’ve learned that taking time is part of the craft itself. When everything is made by hand, slowness isn’t a choice — it’s the rhythm that gives meaning to what we create.
In a world that rushes to keep up, we choose a different pace — one that values presence over speed, and intention over urgency. We believe in pausing to breathe, to notice, to feel. Because in these quiet pauses, we don’t just rest — we renew.
Our way of working is a gentle reminder that rest, too, is productive. It nurtures better ideas, better clothes, and better ways of being. Each piece we make carries that belief — a celebration of the unhurried and a melody of mindful living.
Meet the Team
Our team is a vibrant mix — each bringing their own spark to the story of Asaii.
We’re a close-knit crew of 12, with the design studio nestled in Goa and our in-house manufacturing hub in Delhi.
Step behind the scenes with us, and discover the heart, the craft, and the energy that have shaped Asaii into what it is today.
Nimisha Bathla
Founder / Creative Director at Asaii
Nimisha’s journey from a commerce student to NIFT graduate and designer has been full of stories and experiences. From menswear to creative stints in France, she has always followed her heart for design that feels personal.
Growing up with a father who loved shirts and a mother who painted, she learned early that everyday life can spark creativity. Asaii reflects that —comfortable pieces with hand-painted stories ad a common vision: simple, thoughtful, and quietly special.
Connect with her at nimisha@asaii.in
