We are building narratives of fashion for you; one-of-a-kind, inclusive and timeless. Conceptualised as a slow, handcrafted, and experiential fashion brand, Asaii is about you, and us and a whole. 

We aim to uniquely hand paint different stories from people around us which have inspired us over time. Regardless of how diverse our cultures or beliefs may be, we aspire to find a connection between us over a shared story.

Goa Susegad

November edit, 2024

Susegad is inspired by the Goan way of life. This collection is all about embracing life at a slower pace, finding joy in the simple things, and getting back to basics. Each piece tells a story of contentment and ease, whether it's watching the sunset at the pier, kayaking around mangroves, or simply enjoying a quiet moment by the window.

From savouring slow mornings with coffee to exploring hidden trails in the neighbourhood, from finding joys in a simpler life and going back to the basics. It’s a love that only grows and never fades—allowing us to be ourselves. 

Shop now

Discover Goa and Susegad.

View all

Bombay: Sheher-e-kahani

JUNE EDIT, 2025

A city, painted. A feeling, worn.
 From sea breeze to street sounds, Bombay is the city of hopes, of dazzling lights, of everything seen, felt, and in-between.
This city called us, moved us, made us pause.
We painted what it felt like to live in Bombay -
its chaos, its beauty, its unspoken rhythm.


Co-created with The Chic Indian - a platform born in Bombay, shaped by its contradictions and charms - this collection is an ode to the city that raised us.
Inspired by its people, food, culture, heritage and architecture, each piece wears Bombay on its sleeve.
Because this isn’t just a love letter to a city.
It’s a reflection of who we are - and where it all began.

Shop now

Discover Bombay in a new light.

View all