About Us
Asaii is an experiential clothing brand that brings storytelling to the apparel industry through art. We uniquely hand-paint stories and memories of people on our pieces.
Asaii came up from the sounds of Us and I. We believe in the pursuit of community and also take pride in individuality. With that in mind, being a 100% conscious about what we do and how we do it came naturally to us while still creating a product that is unique to its wearer.
Given that almost everything we do is a craft of hand, Andante Asaii is a philosophy close to our heart. Andante when loosely translated means slow paced and when put together with Asaii, it brings to life our approach of slow and conscious living through all our products and communication.
Asaii - conscious in every way.
What do we make?
We exclusively make Shirts, Trousers, and Shorts from 100% natural fabrics. Our garments are genderful, timeless, and inclusive in every way.
Instead of chasing after new trends, we create classic styles that you can wear for seasons to come. All our garments are created in small batches, with premium quality stock fabrics that feels weightless on your skin as well as mind.
Hand-painting Stories, one at a time.
Just as each of us carries a story, so do our clothes. The memories captured in the form of personal photographs and re-tellings are uniquely hand-painted at our studio onto our garments, one piece at a time.
Wear your story.
We want to hear your stories, and help you create wearable versions of the precious memories you don’t want to lose. Using the same process, we’ll design a custom hand-painted garment specifically for you.
Email us on contact@asaii.in
Asaii Studio
Enjoy a cuppa with us while you browse through our collection and we tell you about how we can paint your stories on our natural fabrics and turn them into garments that make you stand out everywhere you go. Asaii is about Us and I so there’s always a place for you at our studio.
Experience slow living and 100% conscious fashion at our studio in the quaint lanes of Anjuna, Goa.
We are open every Monday to Saturday from 11:00 AM to 7:00 PM and on Sundays by prior appointment only.
Our Sustainable bit.
We don’t pretend to be perfect or 100% “sustainable”, because we know there isn’t such a thing in this day and age. But that doesn’t stop us from trying, even in the smallest of ways.